Why do you Google?
Do you search for the meaning of a Gen Z slang word? Or for decent takeout food, or an update on Taylor Swift’s dating life? Or do you search for hard answers for medical conditions? Relationship solutions? How to make a big purchase? Things possibly better suited for a professional? Google, the $1-trillion multinational tech giant, has the power to change minds and influence choices. But unfortunately, your search engine is not safe from its bias.
Google was not the first search engine and is definitely not the only in existence today (see Bing which has its own left lean, DuckDuckGo and Yahoo.) Yet Google remains by far the giant in the industry.
Is Google a superior product?
The power of “Google” produced its own verb and is now a word in the dictionary, revealing the influence the company has over our lives. It’s become an indispensable tool of modern life for young and old alike, acting as a personal information database and a predictor of what we are trying to type or think.
Google is currently on trial for allegedly using underhanded tactics to maintain its status as the world’s leading search engine. The lead attorney for Google in this antitrust case claims the company dominates the search market due to being a superior product. Google claims its functionality and design have birthed an abundance of faithful consumers as well as a virtual monopoly of data.
In 2021 Google paid $26.3 billion to be the default search engine on mobile phones and web browsers and $10 billion a year to maintain default status. With a smartphone in hand, no matter where we are, we can find the information we need, generating several billion searches each day. The answers to all our questions were conveniently pre-installed on our devices. Google has an 88% market share of internet searches, and the Google homepage is the most visited page on the internet.
Can someone search the meaning of “relevant answers”?
Despite being renowned for its liberal bias, Google has claimed it has no ideological bias in news results. Google’s parent company dismisses accusations of bias and claim they “provide the most relevant answers and results" to their users. Google claims they do not “manipulate search results, modify our products or enforce our policies in any way to promote or disadvantage any particular ideology or viewpoint.”
But what about those making a pregnancy choice in need of support, medical care, and unbiased information?
Is Google a neutral source? A reliable friend? Are Google policies established in fairness and uniformity for both those who are pro-life and pro-abortion?
This past week the Daily Wire reports about a recent study from Media Research Center finds that Google consistently favors pro-abortion sources over pro-life ones. And it’s not difficult to prove these findings.
Do a quick Google search of “pregnancy” and find out for yourself – the top result is a Planned Parenthood page. This Planned Parenthood page touts “maybe you’re pregnant and want to know more about your options.” Bing and DuckDuckGo did not assume all who search pregnancy want an abortion – instead they both provide actual medical information at the Mayo Clinic’s site.
Google assumes anyone who wants pregnancy information wants to be connected with the largest abortion provider in the history of the world.
One of the most familiar forms of AI is the Google algorithm, and the order in which it organizes search results. Search engine rankings may feel authoritative and influential to those looking for quick answers and could be hiding falsity and prejudice against conservative values. Who would you trust more – a listing on page one or page three? Yet we need to remember who placed them there.
Ad space is not sold to those who do not fall in line with Google’s radical values.
Google ads are also a way this tech giant shows discrimination towards those who are pro-life. Two years ago, Google banned advertisement of Abortion Pill Reversal, in an unprecedented move to block those seeking emergency assistance to stop the harmful effects of chemical abortion drugs and continue their pregnancies.
Sadly, those who search for “abortion pill reversal” on Google’s platform will first be led to ACOG, an organization that openly promotes expansion of abortion in all stages and falsely claims that APR is not effective.
Without balanced information, women and girls are sold abortions through Google without also being offered other options.
Tweet This: Without balanced information, women and girls are sold abortions through Google without also being offered other options.
Lauren Bell, Extend Web Services Manager at Heartbeat International, agrees.
“Over the past 18 months the pregnancy help community has experienced unprecedented censorship and discrimination from Google resulting in the suppression of our lifesaving message,” Bell said. “Centers are being forced to pivot and find new, creative ways to connect with women through digital marketing."
In an apparent attempt to side squarely with extremist pro-abortion political ideology, Google continues to tolerate the slanderous campaigns against pregnancy help centers. These attacks erroneously damage digital reputations and discourage families from seeking the valuable support they are needing. Claiming, optimizing, and monitoring online listings is essential to defend against attacks. Pregnancy help organizations experiencing these challenges, can contact Extend Web Services for support in securing their place in search engines and the ability to market to their communities.
Working in alignment with Big Abortion, Big Tech controls all consumption of information and restricts informed consent for women seeking pregnancy choices, even after starting an abortion.
The intense attacks from Big Abortion allies only highlight how vital the life-saving work of the pregnancy help movement is as misinformation about abortion fills the internet and the searches of those in need on real help. While some tech giants like Google focus on manipulation and profits, those in the pregnancy help community continue to help women choose life for their babies while supporting them every step of the way.
Editor's note: Heartbeat International manages the Abortion Pill Rescue Network and Pregnancy Help News.